Instagram Messenger API Launch News by Botgate

July 5, 2021

It's finally here! Conversational Marketing by Botgate is live on Instagram.


Increasing sales and brand awareness by using Instagram DMs is now possible on Botgate AI with this freshly released API by Facebook!

B2B and consumer brands are already thrilled with this long-awaited Facebook release. Each day, conversational marketing is gaining the attention it deserves.

As companies try to improve communications with their customers via their websites, Facebook Messenger, and Whatsapp with Conversational Marketing strategies, Instagram, the world's most popular social media app, has now joined the fray!

As more and more brands leverage direct, real-time, and personalized communication with their customers, those who bypass this new marketing and sales solution will likely fall behind the competition.

Instagram is gradually opening up this business feature to specific accounts. Businesses with 10K to 100K followers will be eligible to use the service starting in June 2021. From July to August, the process will be extended to business accounts with 1000 to 100,000 followers. By Q3 2021, it will be available for all Instagram business accounts.

Following these developments closely, Botgate began offering Conversational Marketing through Instagram Messenger to their customer base in Turkey and Europe.

What can be done with Instagram DM Automation?

  • You can proactively welcome customers with Ice-Breakers
  • If you are a B2B company, you can qualify leads
  • You can convert Paid Ads 
  • You can automate Repetitive Tasks and FAQ

The biggest advantage is you can unify all your channels messages in one single platform. 

What's Conversational Marketing?

The goal of Conversational Marketing is to increase customer loyalty and achieve a more personalized approach to marketing by utilizing personalized, instant conversations with customers on every channel. For more information, visit:

With this integration, Botgate AI showed that Instagram isn't just a social platform - it can be a highly effective product sales channel as well.

Edited by: Dila Doymus

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