Ads that appear on the internet can sometimes scare us. We worry about the security of our personal data. However, it is not about the theft of personal data or being wiretapped. It's all about predicting our behavior. These scary marketing practices are becoming more and more accurate. Although this is a bit annoying, it is very important for us to have access to the right product at the right time.
However, the determination of the target audience is still very challenging for many companies. This is because the right data about your potential customers is not available and it is difficult to analyze. Throughout history, many research companies are incorporated to solve these problems. The key feature of UserVision is that UserVision uses biometrics data of consumers. Uservision, using many methods to reach the right user, also uses the publicly available information of consumers on the Internet. UserVision provides companies to take more action with accurate consumer insights.
Machine Learning / AI, Enterprise SaaS, Other_ Market Research
Uservision helps brands to empathize with customers. We provide a platform where brands could quickly reach their target audience and get explicit, subconscious and implicit insights leveraging AI. Where google analytics provide analytics at a dashboard, we provide the voice of the consumer.
Our start-up consists of 2 founders and 6 employees. Batukhan incepted Uservision 4 years ago and pivoted the business many times to find the best product-market fit. A year ago, he has stumbled upon his former partner and close friend Kağan and he started as CTO at Uservision. We also have a lead full-stack developer, 2 researchers (an anthropologist and a UX researcher), 2 marketing person and a MENA sales manager on our team.
After 4 years of consulting fortune 500 companies, the founder realized their needs are fairly similar the process could be streamlined. Making more than 700 customer interviews, we have validated not just the need, but also the product-market fit and the appropriate business model.
Hitherto, none of the research companies using AI could put biometrics in use in a way it actually increases ROI, yet we have developed a way to make it actually work.Batukhan has created a new qualitative research methodology, which has been published on Greenbook and Uservision enables this research methodology.
Number of customers, revenue, unit cost
We aim to scale to Europe, Middle East and Africa
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November 10, 2020