Startup Spotlight #3: The Social Formula

March 29, 2019

Even if we are based in Istanbul, Turkey, we are happy that we have a lot of startup friends from all around the world. Last week, our guest was from Lithuania, Attention Insight, and this week we have another guest from Europe, again.

Our third guest of Startup Spotlight is The Social Formula. They are an exciting social media maintenance startup from Serbia. Here are their answers to our questions.

You can always apply for Startup Spotlight from this link. We will also include you into our network and you will be notified about our upcoming events, calls for programs and get exclusive invites.

What is the name of your startup?

The Social Formula

What is the website address of The Social Formula?

Where is your startup based?


What are your targeted verticals for your startup?

Digital Marketing, AI, Marketing,

Tell us what your startup does.

The Social Formula creates strategies for brands’ online presences - maintaining websites, managing and maintain all social media accounts and other online platforms.

With our own, specially designed and coded targeting tools for enhancing companies’ online presence by finding the ideal customers online, we aim to create unique advertising and digital marketing strategies. Our devoted team manages and monitors ever changing algorithms, and implements them according to specific brand’s goals.

Tell us about your team.

With HQ in Belgrade, we are an ever growing team of marketing, digital and design strategists set on executing goals and getting brands to a success they can measure.

When and why did you found your startup?

The Social Formula was started by entrepreneur Dasha Runic in 2016 after seeing a need for a one stop shop affordable, well managed, consistent and smart social media maintenance.

What are your key and unique features?

The Social Formula aims to create a unique "formula" for each brand's online presence. We implement this through AI target systems combined with talents of our creative team.

What is your growth like?

We are self funded and sufficiently running for 3 years already. Our team is growing rapidly.

Tell us about the numbers that matter to you.

Number of times we laughed in the office each day.

What are your plans for next year and the next 5 years?

Our team is growing and within next 5 years we hope there will be 20+ people working for The Social Formula.

Did you receive any investments?


Tell us 3 startups that excite you, and why?

Strawberrye- This start up is eco- friendly, innovative and tech based, which are all very exciting topics to us.

You can Apply for Startup Spotlight! We will cover you in one of our next issues!

Click here to go to application form!

Hackquarters Team
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