Startup Spotlight #90 radd.

November 17, 2022

Your customer now has the final say when it comes to online shopping. Elite eCommerce teams understand the importance of not leaving their conversion rate to chance, worrying over every facet of the purchasing experience. The issue is that many retailers soon need to catch up to their visitors' expectations with the most incredible technology and innovative techniques. Here, eCommerce intelligence solutions come to your rescue. Our startup spotlight guest this week is radd. Israel. radd. is an eCommerce intelligence platform for boosting user-generated content via authentic, personalized, and shoppable video product reviews that can also be broadcast LIVE directly on the online store, increasing conversion by up to 700%. Now available on Shopify. Co-founder & CEO Sivan Baram told us about their journey.

Tell us about your team.

Betz Rackovsky, Co-Founder & CTO, is a highly experienced Tech Lead and CTO for various global startups and enterprises. I - have been a content marketer for multiple startups and companies, such as the Microsoft Accelerator Some of my articles have been published in publications such as TechCrunch and The Next Web.

When and why did you find your startup?

As an experienced digital marketer, I discovered that measuring digital content is one of the biggest challenges for marketers today.

What are your key and unique features?

radd. is a powerful eCommerce technology that increases traffic, engagement, and conversion for top eCommerce brands by allowing you to add user-generated content via story-like video reviews uploaded by your online customers or broadcast LIVE by influencers. ​Unlike other reviewing tools, radd. is an AI-driven and video-based reviewing technology that personalizes reviews according to each Customer's unique purchase history, revolutionizing the way eCommerce reviews are displayed, measured, and authenticated.​

What is your startup's stage?

We're in early revenue, making between $1000 and $5000 monthly.

Tell us about the numbers that matter to you.

Our platform is increasing conversion by over 15% monthly and over 700% during the LIVE sessions.

What are your plans for next year and the next five years?

Our unique value proposition relies on an AI-BASED video technology that is data-driven. On the brand side: We provide valuable and immediate insights based on customer behaviour. Regarding the end user: We make shopping personalized because each meets a different set of story reviews following their shopping history.

Did you raise funds before?

So far, we've raised $495k in total.

More about radd.



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