Mediamarkt Startup Challenge is an online innovation event in Retail sector. We want to change the world of Retail! Being a global leader in the sector, we admit that this change can be achieved together with startups through cultural transformation and digitalization.

We love innovative ideas and practices that will make a difference in the future retail experience:


Retail Sales Technologies
After-Sales Technologies
Corporate Digitalisation Process

Since 2018 MediaMarkt Startup Challenge brings together entrepreneurs, who are shaping technologies of the future today, and the retail world. We are driven by the aim to enrich customer experience; we endeavor to boost the most innovative solutions and ideas in the retail sector.

MediaMarkt Startup Challenge is open for the solutions to transform the decision-making process of the customer online and in physical stores, bringing more exciting technological experience. Total 317 applications received from 39 countries.

We are extremely excited by the fact that the best startups have chances to pilot their products in MediaMarkt stores all over Europe, and participate in RetailTech Hub program powered by Plug and Play.


Total 317 Startup Applications from 40+ countries received for the last 3 years
9 Startups got a chance to Pilot their products at MediaMarkt stores  in Turkey and Europe
3 Startups participated at RetailTech Hub Program in Germany powered by Plug and Play


Watch Demo Day 2020