Eva Ruiz Cendon

Eva Ruiz Cendon

Southern Europe Head of Fintech
Visa

Highly accomplished self-starter and results-oriented Business Development, Marketing, Product and Strategy senior professional offering +20 years progressive experience handling various key responsibilities through escalating roles within the banking and technology sectors. Profound expertise within business development, sales, marketing, and service environments, adept at managing teams and projects as well as handling numerous initiatives to streamline sales, portfolio performance, product and marketing strategies and objectives. Deep knowledge of customer behavior and consumer trends. Highly analytical problem-solver with ability to understand and apply appropriate management acumen to enhance operating leverage and contribute to profit, delivering always within time and budget. Entrepreneurial spirit and strong believer in digital transformation and innovation as drivers “for a better world”. Excellent communication and interpersonal skills, customer centric and effective at networking and cultivating productive working relationship with internal and external stakeholders within a dynamic local/multinational setting.Additionally, wife and proud mother of a little boy, as well as gastronomy, music and Pilates lover + restless reader.

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