Startup Spotlight #67 Farma VR

June 10, 2021

Our guest startup spotlight is FARMAVR; Turkey's first and only educational application that includes simulations for pharmacy students, pharmacists, and pharmaceutical industry professionals prepared using virtual reality technology. Aiming to bring a new perspective and depth to the sector thanks to the training programs developed with the training solution partners, FARMAVR has become the most used pharmacy training program in Turkey as of the end of 2018. FARMAVR’s founder Uğur Tuncel shed light on their journey.


When and why did you found your startup?

Pharmacies' revenues from pharmaceuticals fell. It is challenging for them to stand with their classical way of doing business. To increase their income and profitability, they need to increase the rate of non-pharmaceutical products in their pharmacies. But competition in these products goes outside the pharmacy network. They have to compete with giant retailers and internet vendors. They should modernize their pharmacies, implement retailing rules, and increase their personnel competencies.

As FARMAVR, we respond to all these needs of our pharmacists. We are creating New Generation Pharmacies. We help pharmacies integrate into the modern world and develop new ways of doing business. We launched FARMAVR in 2018.

Tell us about your team.

Uğur Tuncel - Founder / I'm 38 years old. After I got my MBA at Işık University, I started my professional business life at Turkcell. I worked as the content manager of entertainment services such as "ÇalarkenDinlet" and was later transferred to Dogan Group to contribute to Turkey's first digital music project. My first startup was "Musicopat", Turkey's first Social Music Network which reached 170000 subscribers within two months. I formed Cohous in the field of mobile games and applications in December 2007. As the creator of the Digital Coaching Program, I coached many different firms including Castrol and Bioderma on digital conversion. In addition to the 20-year sector experience, I was mentioned among 50 Digital Turks and featured on the cover of Infomag Magazine in 2011. For 3 years in a row, I took part in Fortune’s 40 Under 40 for Young Stars of the Turkish Business World. Right now, we are on our way with a team of 10 people in FARMAVR.

What are your key and unique features?

‍Simulation-based mobile application

Use of VR technology

Reporting and agile operation

Our university partnerships

Tell us about numbers that matter to you.‍

Subscription Package Sale

Sponsorship Revenues

Number of Pharmacists and Students who subscribe to our application

What are your plans for the next year and the next five years?

‍To be a company that generates regular income abroad in the coming year.

At the end of 5 years, our goal is to be the world's leading platform in its field.




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