Studied and graduated from TED Samsun College, Zeynep Özatay completed her education at Middle East Technical University, studied Business Administration. While studying at the university, she participated in a local radio station, Radyo ODTÜ, as a marketing executive, responsible for advertising operations, public relations, and event organization. She managed several internships; one at Dr. Oetker Sales department and the other at a start-up company belonging to ODTÜ Teknokent, named Sensgreen. After graduation, she had the chance to join PepsiCo Digital team by being a local finalist to the company’s global student challenge Dare To Do More.